||Survey of Design and Media Art
|Instructor: Lindsay Grace
Lecture 10: Basics of Graphic Design
This is a summary of some of the content from class.
Taken from Looking Good in Print 1998
Steps in the Graphic Design Process
- · Analyze the audience and determine the purpose of your message.
- Decide how your message will appear (will it be a printed magazine page,
on the back of a shirt, on a web site).
- Establish goals
- Organize text and graphics.
- Choose an appropriate format and layout.
- Select appropriate typefaces, type sizes, type styles, and spacing.
- Add and manipulate graphics.
- Refine and fine-tune.
Layout: the arrangement of type and graphics
There is no single right way to create a good layout
- Serve your purpose
- Organize information along a visual path (especially true of print layout)
- Attract the attention of your readers
Guidelines for organizing layout
Emphasisze by Size:
Emphasize by Geometry
Emphasize by Value and Color
Emphasize by location
The 7 Elements of Design
Line: any mark connecting two points (dashed, dotted, thin,
Shape: primarily 2D
- Geometric: Cricles, squares: symmetrical or asymetrical
- Natural: animals and plants: fluid and irregular
- Abstracted: simplified version of natural shapes: icons
Space: The area around things - gives the eye a visual
Texture: The impression or illusion of surface, or the actual
- Visual texture
- Tactile texture
Value: The degree of lightness or darkness (think spectrum)
- Color is often the last step.
The 4 Basic Principles of Design:
- Symetrical balance: even distribution on the left and right halves of
the visual plane (typically the same objects)
- Asymterical Balance: distribution of different objects on the left and
half sides, but demonstrating equal weight
- Regular: create calming rythms
- Irregular: creates jarring, juxtaposed rhythm