|Survey of Design and Media Art|
|Instructor: Lindsay Grace|
U.S. Department of Labor Report
Visual Communications, Advertising Managers:
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Employers will particularly seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
Employment of advertising, marketing, promotions, public relations, and sales
managers is expected to grow faster than the average for all occupations through
2012, spurred by intense domestic and global competition in products and services
offered to consumers. However, projected employment growth varies by industry.
For example, employment is projected to grow much faster than average in scientific,
professional, and related services such as computer systems design and related
services and advertising and related services, as businesses increasingly
hire contractors for these services instead of additional full-time staff.
On the other hand, little or no change in employment is expected in many manufacturing
Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers. Earnings ranged from less than $30,310 for the lowest 10 percent of advertising and promotions managers, to more than $145,600 for the highest 10 percent of marketing and sales managers.