The Illinois of Art, Chicago	Scriptwriting for DMP
	Instructor: Lindsay Grace

 

 

Age:
Gender:
Race:
Highest Level of Education:
Income Level:
Religion:
Marital Status:
Occupation:
Number of Children:
Product Specific
Other:
Number of non-child dependents:
Product Specific Other:

Political tendency (social policy): …very liberal …liberal …moderate …conservative …very conservative
Political tendency (fiscal): …very liberal …liberal …moderate …conservative …very conservative

Hobbies:

Interests:

Average amount of time spent (in hours):

Watching television: daily______ weekly______ monthly_____

Using the web: daily______ weekly______ monthly_____

Watching movies at a theatre: daily______ weekly______ monthly_____

Listening to the radio: daily______ weekly______ monthly_____

Reading magazines: daily______ weekly______ monthly_____

Reading newspapers: daily______ weekly______ monthly_____

Are they in support of your message?

…Strongly support …Support …Neutral …Negative …Highly Negative

Other observations or testimonial:

 

Provided by Lindsay Grace for students of the Illinois Institute of Art, Chicago. These documents may be used by others when properly credited. Please email lgrace at aii edu for more information.